BALMAIN FOR H&M

By 04:09

It's happening!! Olivier Rousteing of Balmain has confirmed that he is the latest designer to collaborate with the high street brand, H&M.  Models Jourdan Dunn and Kendall Jenner are also behind the collaboration, with both of them arriving on the designers arm at last nights billboard music awards. Rousteing spoke this morning about the news, saying that "H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and i am all for it." The designer posted a teaser video announcing the collaboration on his instagram page which sent fashion followers into a frenzy.


I for one can't wait for the collection to drop. I think H&M's designer collaborations are one of the many great things about our fashion industry, it allows us ordinary people to get a taste of some of our favourite designers without having the price tag to worry about. Olivier has risen so fast up the ranks of fashion, and his youth is something that H&M customers will be able to relate to.

The collection which includes both mens and womenswear drops on the 5th November, 2015.



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