While I was flicking through Grazia magazine a few days ago, I spotted an interesting article on a brand new fashion brand founded by a team of ex-Asos and Topshop workers, with a belief that 'beautiful, considered designs should be accessible to a wider market.' They shy away from imitating catwalk trends and instead have a philosophy that each garment should be as individual and unique as the woman wearing it. Finerys signature aesthetic is about 'being brave enough to wear chunky brogues with a lace dress that makes people look twice and think, oh, that, actually works and looks good'.

Prices are around the same sort of mark as that of places like Topshop, starting at £5 for jewellery and around £65 for a dress.